/Shark Tank exclusive: The new list of the 20 best-selling products from the show

Shark Tank exclusive: The new list of the 20 best-selling products from the show

As “Shark Tank” –  ABC’s competition among entrepreneurs seeking investors – racks up more valuable deals in its 11th season, this year’s list of the top 20 products in the show’s history adds eight new entries, and totals more than $1.8 billion in retail sales.

The new No. 1 product? Bombas socks, which match each pair sold with a gift to the homeless. Founders David Heath and Randy Goldberg say they’ve donated 25 million pairs to date, and racked up $225 million in sales, elbowing super sponge Scrub Daddy out of the top spot, according to data compiled by producer Sony Pictures Television.

Other products new to the top 20 include Lovepop, a line of 3D pop-up greeting cards; CordaRoys, a beanbag chair that converts to a bed; and PhoneSoap, a device that uses ultraviolet light to sanitize cellphones.  And in an unusual development, The Bouq – an “eco-friendly” online flower shop that shark Robert Herjavec passed on during a taping but invested in later – also made the list, with sales of $100 million.

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Heath, inspired by the charitable “one-for-one business model” employed by Warby Parker and Toms footwear, says that when a casting agent for the show emailed them, “we thought it was one of those emails from a Nigerian prince,” full of empty promises. 

But the “Shark Tank” exposure “shaved at least one year off our growth. We were on track to do roughly $1 million in our first year, and then we did $1.2 million in the first two months” after the show aired in September 2014, and topped out at $2 million, but “only because we ran out of inventory.”

“Shark Tank” has become the standard-bearer for showcasing and highlighting entrepreneurship of America,” says Goldberg. 

Daymond John, who invested $200,000 for a 17% stake in the company, says he learned an important lesson along the way. “Every consumer at the end of the year wants to say, ‘I didn’t give at the end of the year; I gave every time I purchased. So I gave to a thousand organizations.’ And that’s more important now to always have a social cause than ever before.”

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What else has changed since the show, based on a Japanese format called “Dragon’s Den,” premiered on ABC in 2009?  

“The quality of the products and pitches and services have gone way up over the last couple of years, and I think the reason is that a lot of investors, venture capitalists, entrepreneurs, understand the power of the Shark Tank to really accelerate growth,” says shark Kevin O’Leary. “Millions of people see the show. It’s on in multiple countries now. When a deal gets on ‘Shark Tank,’ the retailers want it. I mean, it’s a beast of a machine for distribution, so I’ve just found the deals are getting better and better every year. This year they’re incredible, and the size of the investments we can make, because the companies have (proven) sales, are much higher. It’s not uncommon to do a $1 million, $2 million deal now. That never happened in the early years.”

A pro-social business plan and a heartbreaking story are often key to getting on “Shark Tank.” But sometimes a proven track record isn’t necessary to guarantee success. 

Corcoran’s favorite pitch was for Season 9’s Original Comfy, a successor to the Snuggie craze. “All they had was a sweatshirt-blanket contraption with a hood; I thought they were crazy,” she says. “They wanted $20,000. They didn’t know what it was going to cost to make. They didn’t know what it would cost to sell it. They didn’t know where they were going to sell it. And today, they have $85 million in sales.”

The new “Shark Tank” Top 20, measured by total sales:

1. Bombas

What it is: Socks

Pitched on (episode airdate): 9/26/14

Shark: Daymond John

Offer/stake (on broadcast): $200,000/17%

Total sales: $225 million

2. Scrub Daddy

What it is: Kitchen sponge

Pitched on (episode airdate): 10/26/12

Shark: Lori Greiner 

Offer/stake (on broadcast):  $200,000/20%

Total sales:  $209 million

3. Squatty Potty 

What it is: Footrest for toilet

Pitched on: 11/14/14

Shark: Lori Greiner

Offer/stake: $350,000/10%

Sales: $164 million

4. Simply Fit Board 

What it is: Curved exercise board

Pitched on: 11/6/15

Shark: Lori Greiner

Offer/stake: $125,000/20%

Sales: $160 million

5. The Original Comfy

What it is: Sweatshirt blanket 

Pitched on: 12/3/17

Shark: Barbara Corcoran 

Offer/stake: $50,000/30%

Sales: $150 million

6. Tipsy Elves 

What it is: “Ugly” Christmas sweaters

Pitched on: 12/13/13

Shark: Robert Herjavec

Offer/stake: $100,000/10%

Sales: $125 million 

7. The Bouqs*

What it is: Online flower bouquets

Pitched on: 5/2/14

Shark: Robert Herjavec

Offer/stake: No offers (Herjavec invested later) 

Sales: $100 million 

8. Sleep Styler 

What it is: Hairstyling accessories

Pitched on: 3/3/17

Shark: Lori Greiner

Offer/stake: $75,000/25%

Sales: $100 million

9. Lovepop* 

What it is: Pop-up greeting cards 

Pitched on: 12/11/15

Shark: Kevin O’Leary 

Offer/stake: $300,000/15%

Sales: $80 million

10. Cousins Maine Lobster 

What it is: Seafood trucks

Pitched on: 10/19/12

Shark: Barbara Corcoran

Offer/stake: $55,000/15%

Sales: $65 million

11. EverlyWell* 

What it is: Home health testing kits

Pitched on: 11/26/17

Shark: Lori Greiner 

Offer/stake: $1 million (line of credit)/5%

Sales: $65 million

12. FiberFix 

What it is: Repair tape 

Pitched on: 10/25/13

Shark: Lori Greiner 

Offer/stake: $120,000/12%

Sales: $65 million

13. CordaRoys* 

What it is: Convertible beanbag chair 

Pitched on: 3/8/13

Shark: Lori Greiner 

Offer/stake: $200,000/58%

Sales: $48 million

14. Grace & Lace 

What it is: Leg warmers 

Pitched on: 11/22/13

Shark: Barbara Corcoran

Offer/stake: $175,000/10%

Sales: $47 million

15. PhoneSoap* 

What it is: UV light phone sanitizer 

Pitched on: 1/30/15

Shark: Lori Greiner 

Offer/stake: $300,000/10%

Sales: $46 million

16. Readerest* 

What it is: Magnetic eyeglass holder

Pitched on: 2/24/12

Shark: Lori Greiner 

Offer/stake: $150,000/65%

Sales: $38 million

17. Drop Stop* 

What it is: Car seat gap filler 

Pitched on: 3/29/13

Shark: Lori Greiner 

Offer/stake: $300,000/20%

Sales: $38 million

18. Tower Paddle Boards 

What it is: Stand-up paddle board

Pitched on: 3/16/12

Shark: Mark Cuban

Offer/stake: $150,000/30%

Sales: $36 million

19. Sun-Staches 

What it is: Novelty sunglasses

Pitched on: 10/17/14

Shark: Daymond John

Offer/stake: $300,000/20%

Sales: $30 million

20. Wine & Design* 

What it is: Paint and sip classes

Pitched on: 5/12/17

Shark: Kevin O’Leary 

Offer/stake: $500,000 (including $350,000 loan)/10%

Sales: $25 million

* New to top 20 list in 2019 

Source: Sony Pictures Television; sales figures are cumulative as of Sept. 10, 2019.